Sheri is an experienced insights professional with 14 years working in the TV industry. Sheri’s primary specialism is qualitative research, which allows her to apply her passion for tapping into the subconscious of the viewer through behavioural science, semiotics, ethnography and social listening. At UKTV Sheri is part of a team that delivers meaningful and timely insights that help colleagues across the company tackle complex business challenges. Prior to joining UKTV in 2011, Sheri worked at MTV in both acquisitions and scheduling, after starting her career at Channel 4 while studying.