David is a co-founder of Wonderhood Studios and a former Chief Executive of Channel 4 and UKTV. Launched in 2018, Wonderhood Studios is an insight-led producer of original series (creating shows for BBC, Sky, Channel 4 and 5) and a full-strength creative agency working with leading brands (Three Mobile, Starling Bank, Nike). David joined Channel 4 in 2010 when he formed and then led the team that overhauled Channel 4’s creative output post Big Brother, growing the broadcaster’s revenues and building its digital engagement strategy driven by first party data. At UKTV he masterminded the launch of Dave. Previously David worked at Discovery Networks USA where he led the revival of cable channel TLC as its President and General Manager. Before her entered broadcasting in 2001, David worked in creative advertising, co-founding the innovative creative agency St Luke’s in 1995. With a focus on the role of public service broadcasting, David delivered the MacTaggart Lecture in 2014 and Chaired The RTS Cambridge Convention in 2013.