Avril Blondelot is Head of Content Insight of Glance. She heads a team of 20 people, experts in all genres of programmes and audience analysis worldwide. Her team oversees the publication of genre-themed reports such as Scripted Series, Entertainment, Kids TV and Beyond TV Reports as well as the service NoTa which exhaustively tracks and detects all the new series launched on 550+ platforms and channels in the world. Her remit also covers TV Performances, the audience-based consultancy service dedicated to producers. She joined Glance in 2010, working initially on the UK and Netherlands markets before continuing as Research Manager, Research Director and Head of Content Insight.